An Empirical Investigation of Chinese Online Consumer Ethics

An Empirical Investigation of Online Gray Markets

A gray market is an unauthorized distribution channel of genuine branded products. Worldwide gray markets compete with authorized distribution channels of branded products and pose significant challenges to brand owners on the management of global supply chains. Therefore, it is important for brand owners to understand sellers’ and buyers’ behavior in gray markets in order to better address thi...

Factors influencing Chinese Consumer Online Group- Buying Purchase Intention: An Empirical Study

Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. Purpose: The purpose of this study is to contribute to the Technology Acceptance Model, incorporating ot...

Websites Attributes in Urging Online Impulse Purchase: An Empirical Investigation on Consumer Perceptions

A multitude of evidences show impulse purchase is prevalent online, yet relatively limited knowledge is available on this phenomenon. The study borrows marketing wisdom to information systems space to quantify how the website cues (products availability, website ease of use and visual appeal) affect personality traits (instant gratification, normative evaluation and impulsiveness) to urge the i...

How to select search keywords for online advertising depending on consumer involvement: An empirical investigation

In paid search advertising on Internet, advertisers bid for specific keywords. Consumer involvement affects a consumer’s purchase intention. However, there has been no research on selecting keywords in paid search advertising depending on consumer involvement from the advertisers’ perspective. Our paper investigates the effects of several factors including impressions, click-through rate, conve...

Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions